Hedonism, once popularized by Hefner’s “Playboy Philosophy,” fits in here. The strange thing is that if we seek pleasure for pleasure’s sake, we will never find it. It is like trying to find the pot of gold at the proverbial end of the rainbow. The man who tries to save his life by living totally to serve himself actually LOSES it because he becomes a slave to his lusts, and pays the penalty of sin (Luke 9:24; 1 Timothy 5:6; Romans 6:16).
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